November 17th, 2021
Union organizing isn’t a game. Well actually, now it is!
Today, GLJ-ILRF and UNI Americas launched Union Drive, the first video game developed as a tool to teach the fundamentals of union organizing.
Over 80 union leaders, organizers and activists from Latin America and around the world attended our launch event to learn more about this interactive, educational tool. We will continue hosting events and trainings for unions and organizers to learn more about Union Drive.
This video game is an innovative new tool and part of GLJ-ILRF’s 2022 plans to expand global campaign development through intensive organizing training.
In this virtual adventure, you work at a local supermarket. Yesterday 20 of your coworkers were fired. Now is the time to take collective action and secure protections for you and your coworkers.
To get there, you’ll need to lead tough conversations with your coworkers, build trust, agitate, and organize!
“UNI and our affiliates are figuring out ways to use new media to reach more workers and bring them into unions,” said Marcio Monzane, General Secretary of UNI Americas. “This game is an exciting new tool to recruit young workers throughout the Americas.”
Over the past decade, “digital natives” have entered the labor force in every sector. This generation of workers learns and communicates through visual and interactive technological experiences. While no technology can replace the power of one-on-one organizing and relationships among coworkers, labor leaders should follow an old adage of organizing – meet workers where they are. These days, young workers are on their smartphones.
“Union Drive is a tool and tactic to help us get better organized to take on global capital, which is very well organized”, said Valery Alzaga, GLJ-ILRF’s Deputy Director, “we in labor need to be relevant, digitally smart and present”.
This game will help reach young people who are already leading many movements across the world. “We hope to spark interest in union organizing among young activists.”, said Noah Dobin-Bernstein from GLJ-ILRF, “There have been massive protests and youth uprisings in Chile, Colombia and around the world. We want the young people who are leading those fights to join the labor movement”.
For more information and to get access to the game please email Noah Dobin-Bernstein: firstname.lastname@example.org